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About the Role

Are you a results-driven professional with a strategic mindset and a passion for both sales and digital marketing? Join Stephen & Penelope, a leading name in the crafting industry, as our Digital Sales Manager. Based in the heart of Amsterdam, we are a dynamic company with a strong reputation for quality and creativity in the crafting community. In this role, you'll take ownership of driving online sales performance while overseeing key marketing initiatives, from digital campaigns to content creation. This position blends sales leadership with hands-on marketing execution, offering the perfect balance of strategic oversight and creative delivery.

As our Digital Sales Manager, you will develop and execute sales-driven campaigns, manage the digital content calendar, and drive online and in-store traffic. You will be responsible for conceptualising and launching digital campaigns, analysing sales data, and ensuring alignment between sales and marketing efforts to meet revenue goals.This is a dynamic, hands-on managerial position that requires both leadership and a detailed, tactical approach to content creation and social media engagement in concert with the company’s new product launches and product fluctuations. You'll be a key player in ensuring our sales targets are met while maintaining a strong and cohesive brand presence across all digital channels.

Key Objectives

• Drive Online Sales Growth: Strategically implement and manage digital campaigns aimed at increasing online sales and driving foot traffic to our physical store in Amsterdam.
• Align Sales and Marketing Strategies: Ensure marketing efforts are directly tied to sales objectives, optimising both customer engagement and conversion rates.
• Manage Digital Content & Campaigns: Conceptualise campaigns and develop content calendars for email, social media, and the website, aligning with sales goals and product launches.

Key Responsibilities

• Lead Sales-Driven Digital Campaigns: Conceptualise, develop, and execute digital marketing campaigns focused on driving revenue through all online channels.
• Monitor and Analyse Sales Performance: Use sales data and analytics tools (like Google Analytics) to track campaign success, optimise strategies, and meet revenue goals.
• Collaborate Across Teams: Work closely with the Creative Manager, product teams, and customer service to ensure campaigns align with overall business objectives and customer experience goals.
• Content Creation and Management: Manage and execute all aspects of online content, including newsletters, social media posts, product photography shoots, and web updates, ensuring they support sales and branding initiatives.
• Enhance Customer Journey: Collaborate with the customer service team to resolve issues, optimise the online shopping experience, and ensure smooth digital transactions.
• Competitor and Market Analysis: Conduct competitive analysis to identify sales opportunities, industry trends, and areas for improvement in our digital strategy.
• KPI and Revenue Focus: Own and deliver against key performance indicators (KPIs), including sales targets, conversion rates, and customer engagement metrics.

Skills and Technical Requirements

• Proven Digital Sales Experience: A background in digital sales management with a focus on driving revenue through online channels.
• Experience in Marketing Execution: Hands-on experience with content creation, email campaigns, social media management, and digital ad campaigns.
• Strong Analytical Skills: Expertise in data analysis and the ability to translate insights into actionable sales strategies.
• Creative Leadership: Ability to manage creative projects from concept to execution, including photography shoots and content creation.
• Sales-Focused Mindset: Demonstrated experience in developing campaigns with clear sales objectives and an understanding of customer conversion.
• E-Commerce Knowledge: Familiarity with e-commerce platforms, customer journey optimisation, and industry best practices for driving online sales.
• Digital Marketing Tools: Proficiency with Google Analytics, social media management tools, and content management systems.
• Design & Copywriting Skills: Basic design and copywriting abilities for creating compelling marketing content.

Personal Attributes

• Results-Oriented: Focused on achieving measurable outcomes, especially in driving online sales and increasing engagement.
• Creative Thinker: Able to conceptualise innovative campaigns that resonate with target customers and support sales growth.
• Detail-Oriented: High attention to detail and accuracy in both sales reporting and creative execution.
• Strong Communicator: Able to communicate effectively with internal teams and external partners to execute sales and marketing strategies.
• Adaptable: Comfortable working in a fast-paced, ever-evolving environment, with the ability to pivot as needed.
• Passion for Crafting & E-Commerce: Interest in the fibre arts industry and its trends, with a keen eye on e-commerce growth and digital transformation.
• Leadership Skills: Capable of leading a team while managing the hands-on aspects of content creation and digital campaign execution.

About the Role

As our Creative Administrator, you’ll be the superstar administrator supporting the Creative Manager.You’ll play a vital role in ensuring the seamless flow of communication and updates within the team while also managing key administrative tasks. From coordinating updates across departments to providing organisational support for large-scale creative projects, you’ll be a key point of contact for stakeholders and a reliable backbone for the creative team’s success.

Key Objectives

• Serve as the go-to person for project updates, ensuring all stakeholders are well-informed.
• Provide outstanding administrative support for the creative manager on creative projects.
• Help maintain an organised, efficient, and effective creative workflow.

Key Responsibilities and Activities

• Act as a central communication point for the Creative Manager and the wider team, ensuring smooth information sharing and updates.
• Coordinate schedules, meetings, and project timelines to keep the creative team on track.
• Manage administrative tasks such as maintaining records for creative projects.
• Maintain high organisational standards by managing creative assets, files, and documentation.
• Provide regular updates to key stakeholders and department heads on project progress and deliverables.
• Work with other industry leaders on collaborations and projects

Skills and Technical Requirements

• Strong organisational and time management skills to handle multiple projects and priorities.
• Excellent written and verbal communication skills for clear and concise updates.
• Attention to detail to ensure accuracy in communication and administrative tasks.
• Computer literate and proficient at using office 365 software. 

Personal Attributes

• Proactive and hands-on, with a positive, problem-solving attitude.
• Adaptable and resourceful, thriving in a fast-paced creative environment.
• A dependable team player who works well with others and values collaboration.
• Enthusiastic about contributing to creative projects and supporting a dynamic team.

Commitment

This is a full-time, in-office role based in our Central Amsterdam office. Availability for 32-38 hours per week is required. Remote working is not available for this position.

Why Join Us?

At Stephen & Penelope, we pride ourselves on fostering a creative and inclusive workplace that values innovation, teamwork, and craftsmanship. As part of the creative team, you’ll have the chance to contribute to exciting projects, support a thriving Queer-owned business, and grow within a company loved by customers worldwide.

Our Commitment to Diversity and Inclusion

Stephen & Penelope embraces diversity and is committed to creating a workplace where everyone feels empowered to contribute and succeed.

Ready to Apply?

If this sounds like your perfect role, we’d love to hear from you! Please send your CV and a cover letter detailing your experience to recruitment@stephenandpenelope.com.

About the Role

At Westknits, we believe every interaction is an opportunity to strengthen our connection with the global fibre arts community. As our Customer Service Administrator, you’ll be the friendly and knowledgeable first point of contact for our customers, embodying the warmth and creativity that define the Westknits brand. Whether answering queries, assisting with purchases, or resolving issues, your role will help ensure that every customer feels supported and inspired.

This part-time role is ideal for someone who’s as passionate about knitting and fibre arts as they are about delivering exceptional customer experiences. If you thrive in a dynamic, creative environment and enjoy connecting with like-minded individuals, we’d love to hear from you!

Key Objectives

• Provide outstanding customer service to the fibre arts community while representing the Westknits brand.
• Handle customer inquiries with expertise and enthusiasm, ensuring every interaction is positive and informative.
• Maintain organized and efficient systems for handling customer communication and feedback.

Key Responsibilities and Activities

• Respond to customer inquiries via email and other platforms promptly, professionally, and accurately.
• Assist customers with product information, pattern support, and order-related queries.
• Resolve customer issues, including troubleshooting, refunds, or exchanges, in a timely and empathetic manner.
• Keep accurate records of customer interactions and feedback to help improve processes.
• Collaborate with other team members to ensure consistent and seamless service delivery.
• Stay up-to-date with Westknits patterns, products, and events to provide informed responses.
• Proactively identify common customer concerns and suggest improvements to enhance the customer experience.

Skills and Technical Requirements

• Proven experience in customer service or administrative roles.
• Strong written communication skills with the ability to craft clear and friendly responses.
• Proficiency in using customer service platforms, email systems, and Microsoft Office Suite.
• Knowledge of Stephen West’s designs and the global fibre arts community.
• Ability to work independently, demonstrating initiative and attention to detail.

Personal Attributes

• Warm, approachable, and enthusiastic about helping others.
• Highly organized and efficient, with the ability to manage multiple tasks.
• A natural problem solver who remains calm under pressure.
• Passionate about knitting, with an understanding of the needs and interests of the fibre arts community.
• Flexible and adaptable to the dynamic nature of the role.

Commitment

This is a part-time role, requiring 20-25 hours per week, spread across five days (Monday to Friday). The role is based in our Westknits office, and remote working is not available.

Ready to Apply?

If you’re excited about combining your customer service expertise with your passion for knitting, send your CV and a cover letter detailing your experience to recruitment@westknits.com.

About the Role

As our Logistics Administrator, you’ll be the driving force behind the physical flow of stock within our operations. This highly manual role involves receiving, checking, and organizing stock deliveries, ensuring products are of the highest quality and where they need to be. You'll work exclusively with internal teams to support our retail and office operations.

A key part of your day will involve moving inventory across Amsterdam’s city center using a bakfiets, connecting our store and office seamlessly. If you enjoy staying physically active and contributing directly to a thriving creative business, this is the role for you.

Key Objectives

• Ensure efficient stock movement and organization to support internal team operations.
• Maintain high-quality standards and accurate inventory records.

Key Responsibilities and Activities

• Transport stock between our store and office daily using a bakfiets.
• Receive, unload, and check off stock deliveries, verifying accuracy and condition.
• Inspect all incoming products to meet our quality expectations.
• Arrange and store inventory in a tidy, efficient manner for easy access by internal teams.
• Work closely with procurement, retail, and office teams to align stock availability with operational needs.
• Keep accurate records of stock movements and deliveries.
• Assist with preparing stock for retail displays, internal projects, or events as needed.

Skills and Technical Requirements

• Physically fit and comfortable with regular lifting, moving, and carrying stock and boxes.
• Confident in riding a bakfiets through Amsterdam’s city center.
• Attention to detail for accurate delivery checks and quality inspections.
• Strong organizational skills to manage inventory effectively.
• Basic computer proficiency for stock record updates and reporting.

Personal Attributes

• Hands-on and proactive with a problem-solving attitude.
• Dependable and organized, with a strong sense of responsibility.
• A collaborative team player who works well with internal colleagues.
• Enthusiastic about being a key contributor to a creative and customer-focused business.
• Adaptable to the fast-paced environment of a thriving retail and creative company.
• Interest in or knowledge of the crafting and fibre arts industry is a bonus.

Commitment

Availability for 32-38 hours per week, based in our Central Amsterdam office. Please note: this is an in-office position—remote working is not available.

Ready to Apply?

If this sounds like your perfect role, we’d love to hear from you! Please send your CV and a cover letter detailing your experience and passion for logistics to recruitment@stephenandpenelope.com.

About the Role

At Westknits, we’re not just crafting beautiful patterns—we’re creating moments that bring together a vibrant community of fibre fans from around the world. As Operations Manager, you’ll play a pivotal role in managing the core operations that keep Westknits running smoothly, ensuring everything behind the scenes aligns with Stephen West’s creative vision. From handling invitations, liaising with event organizers, and organizing travel logistics to planning workshops that captivate fibre artists, you’ll have the opportunity to work at the heart of a globally recognized brand.

Reporting to the Operations Director, you’ll serve as the key point of contact for the day-to-day operations, ensuring every aspect of Westknits’ activities runs seamlessly while supporting Stephen West’s creative journey. This is a hands-on role, combining strong administrative skills with the excitement of working closely with a passionate and globalfibre arts community.

Key Objectives

• Oversee and streamline Westknits’ operations, managing schedules, travel logistics, and internal processes.
• Act as the central hub for event invitations, workshop planning, and all communication with partners.
• Support Stephen West’s workshops and seminars, delivering memorable experiences that inspire and engage the fibre arts community.

Key Responsibilities and Activities

• Coordinate daily operations at Westknits, from scheduling to communication with internal teams and external partners.
• Handle event invitations and RSVP responses for Stephen West’s participation in fibre arts festivals, workshops, and seminars.
• Collaborate with event organizers to secure venue setups, schedules, and necessary materials for Stephen’s workshops.
• Plan and execute workshops and seminars that showcase Stephen’s designs and inspire the fibre arts community.
• Serve as the main liaison between Westknits and external event partners, ensuring smooth communication and collaboration.
• Manage Stephen’s calendar and travel needs, including flights, accommodation, and ground logistics.
• Track and maintain accurate records of event communications, travel itineraries, and workshop plans.

Skills and Technical Requirements

• Strong administrative and operational management experience, with a focus on scheduling, event planning, and travel coordination.
• Proficiency in Microsoft Excel and other tools used for tracking, planning, and documentation.
• Excellent communication skills—both written and verbal—with the ability to engage with diverse stakeholders.
• Proven experience working autonomously, demonstrating strong initiative, problem-solving skills, and organizational capabilities.
• Deep knowledge of Stephen West’s brand, his designs, and the global fibre arts community.

Personal Attributes

• Highly organized and detail-oriented, with the ability to anticipate needs and plan accordingly.
• Proactive and resourceful, with strong event management and logistics expertise.
• A dependable team player who thrives in collaborative environments.
• Flexible and adaptable, with the ability to multitask in a creative and dynamic setting.
• Passionate about fibre arts and excited to work closely with a globally recognized designer.

Commitment

This is a full-time role with availability for 32-38 hours per week, based in our vibrant Westknits office. Please note: remote working is not available.

Ready to Apply?

If you’re excited about working closely with one of the most recognized fibre artists and managing seamless operations at Westknits, send your CV and cover letter detailing your experience in event logistics and planning torecruitment@westknits.com.

About the Role

Are you passionate about crafting and fibres? Do you have a knack for building strong supplier relationships and managing a team? Join Stephen & Penelope, a dynamic company at the heart of Amsterdam’s crafting community, as our new Procurement Manager.

As our Procurement Manager, you will lead the procurement department, playing a crucial role in sourcing all the products we sell, including our exclusive house-brand designs created by our talented Creative Team. You’ll work closely with suppliers—both current and future—ensuring our shelves are stocked with the finest quality items that inspire our customers.

At Stephen & Penelope, we work alongside the Westknits team, ensuring our product offerings align with Stephen West’s extraordinary designs. Together, we create a cohesive and inspiring experience for crafting enthusiasts around the globe.

Stephen & Penelope is a well-known company and store, attracting customers from all over the world. Whether visiting our vibrant shop in Amsterdam or ordering from our extensive online selection, people turn to us for exceptional products and a community built around creativity and craftsmanship.

This role offers a chance to combine strategic oversight with creative collaboration, managing a small team and reporting directly to one of the company directors.

Key Objectives

• Lead procurement activities, including sourcing and maintaining relationships with suppliers to ensure optimal stock availability.
• Collaborate with the Creative Team and Westknits to bring exclusive house-brand products to market.

Key Responsibilities and Activities

• Build and maintain strong partnerships with current suppliers while identifying and connecting with new ones.
• Oversee the procurement of all products, ensuring alignment with our creative vision and customer expectations.
• Manage budgets, negotiate contracts, and ensure timely product availability.
• Collaborate with the Creative Team and Westknits to bring house-brand products from concept to shelf.
• Lead and develop a small procurement team to ensure smooth operations and excellence in procurement.

Skills and Technical Requirements

• Proven background in procurement, ideally within the crafting industry or with a strong knowledge of fibres.
• Excellent negotiation and relationship-building abilities.
• Strong leadership and team management skills.

Personal Attributes

• Highly organized with strong attention to detail.
• A collaborative team player who thrives in working closely with cross-functional teams.
• Passionate about crafting, creativity, and the fibre arts.

Commitment

Availability for 32-38 hours per week, based in our Central Amsterdam office. Please note: this is an in-office position—remote working is not available.

Ready to Apply?

If this sounds like your perfect role, we’d love to hear from you! Please send your CV and a cover letter detailing your experience and passion for crafting and procurement to recruitment@stephenandpenelope.com.

About the Role

Join Stephen & Penelope as our new Retail Sales Associate and immerse yourself in a world of crafting creativity! As a key point of contact with our customers, you’ll play an essential role in providing exceptional service, sharing your knowledge, and helping customers find the perfect fibres, patterns, and products to fuel their crafting passion.You’ll thrive in this hands-on role, contributing to the shop floor experience, assisting customers in-store, and supporting in the organization and display of our beautiful product range. You’ll collaborate with a close-knit team, ensuring a welcoming, inspiring, and seamless experience for everyone who walks through our doors.

Key Objectives

• Deliver excellent customer service, providing expert guidance on product selections.
• Help maintain a vibrant and organized shop floor, ensuring an engaging shopping experience for our customers.

Key Responsibilities and Activities

• Engage with customers in-store, assisting them with product recommendations and crafting advice.
• Create a positive and inspiring shopping experience that encourages repeat visits.
• Help maintain a clean, organized, and visually appealing shop floor that showcases our products effectively.
• Restock shelves and ensure that all displays are fully stocked and neatly arranged.
• Handle transactions at the till and accurately manage cash and card payments.
• Collaborate with team members to keep shop processes smooth and organized.

Skills and Technical Requirements

• Strong interpersonal skills with a passion for customer service.
• Knowledge of crafting, fibres, and the products we sell is highly desirable.
• Proven experience in retail sales or customer service roles.
• Ability to thrive in a busy shop environment and manage multiple tasks.
• Basic IT proficiency for handling POS systems and inventory updates.

Personal Attributes

• Warm, approachable, and genuinely enthusiastic about engaging with people.
• Creative mindset with a passion for crafts and fibre arts.
• A team player with a collaborative spirit, able to work well in close-knit groups.
• Energetic and self-motivated, bringing positivity to the retail environment.
• Comfortable working in a customer-facing role and eager to learn more about the products we offer.

Commitment

Availability for 32-38 hours per week, based in our Central Amsterdam shop. Please note: this is an in-store role—remote working is not available.

Ready to Apply?

If this sounds like the perfect fit for you, we’d love to hear from you! Please send your CV and a cover letter detailing your passion for retail and crafting torecruitment@stephenandpenelope.com.

About the Role

Stephen & Penelope is looking for an enthusiastic and experienced Store Supervisor to lead our Amsterdam store team. If you have a passion for crafting, leadership skills, and a desire to create an inspiring customer experience, this is the perfect role for you.

As a Store Supervisor, you’ll oversee the daily operations of the retail store, ensuring smooth store functionality, motivating the team, and providing exceptional service to our customers. You’ll be the point of contact between the team and the management, playing a vital role in creating an engaging and welcoming environment where everyone feels inspired to explore their creativity.

Stephen & Penelope is a Queer-owned business that serves a global community of crafting enthusiasts, blending local craftsmanship with an international reach. Join us and be part of a team that fosters inclusivity, creativity, and collaboration.

Key Objectives

• Lead and motivate the retail team to achieve sales targets while delivering excellent customer service.
• Ensure smooth day-to-day operations and maintain a welcoming in-store atmosphere.

Key Responsibilities and Activities

• Lead and inspire the retail team, setting daily goals and fostering a collaborative working environment.
• Supervise and manage the store floor, ensuring excellent customer service at all times.
• Oversee stock management, including receiving deliveries, organizing inventory, and assisting with replenishment.
• Handle sales transactions, assist customers in selecting products, and provide expert advice on crafting materials and patterns.
• Monitor performance against sales targets and take proactive measures to achieve set goals.
• Support the Store Manager in scheduling, training, and developing the retail team.
• Ensure that store displays are visually appealing and that products are organized neatly.
• Maintain shop cleanliness, adherence to safety protocols, and overall store presentation.

Skills and Technical Requirements

• Proven experience in a retail supervisor or management role.
• Strong leadership skills, with the ability to motivate and develop a diverse team.
• Exceptional customer service and communication skills.
• Proficient in handling POS systems, stock management software, and cash handling.
• Knowledge of crafting, fibres, and the products we sell is highly desirable.
• Ability to thrive in a fast-paced retail environment, with excellent organizational and multitasking abilities.

Personal Attributes

• Warm, approachable, and customer-focused.
• Energetic and enthusiastic about sharing knowledge and inspiring others.
• Passionate about crafting and the fibre arts.
• A team player who thrives in working closely with others and leading by example.
• Adaptable to changes and able to manage shifting priorities effectively.

Commitment

Availability for 32-38 hours per week, based in our Central Amsterdam store. Please note: this is an in-store role—remote working is not available.

Ready to Apply?

If this role speaks to you, we’d love to hear from you! Please send your CV and a cover letter detailing your retail leadership experience and passion for crafting to recruitment@stephenandpenelope.com.