What happens when a person with a passion for knitting and background working on social responsibility issues meets an entrepreneur driven by environmental sustainability? Imagine! Based in Sweden, this couple run business supplies the world with yarns that are as unprocessed and planet friendly as possible. All fibres are sourced from mills where the animals have good lives and the people who work there are treated with the upmost respect. Through strict environmental and social welfare policies, they invite us to only imagine but to create a world where we are all superheroes!